Eye makeup, made with the eyes in mind.

Close-up of a woman's closed eye showing makeup with neutral tones and black eyeliner, with well-groomed eyebrows and smooth skin.

Your eye makeup shouldn’t compromise your eye health.

Fortunately, we carry innovative optocosmetics with clean ingredients that are safe for even the most sensitive eyes. These eye-friendly cosmetics contain formulas built on peer-reviewed scientific research and are rigorously tested before being released. 

SHOP OPTOCOSMETICS

Dry eye irritants & makeup ingredients to avoid

Close-up of a woman's eye with greenish-blue iris, applied makeup including orange eyeshadow with shimmery gold highlights, and mascara on the lashes.

When taking care of your eyes, it’s important to be mindful of potential dry eye irritants like dust, smoke, and dry air, but you should also be aware of makeup ingredients that could cause dryness or discomfort. 

Here are some common dry eye irritants and ingredients to avoid when choosing makeup products:

  • Mascara that is waterproof and/or crumbles when it dries

  • Pencil eyeliner

  • Glitter and powder-based eyeshadows and foundations

  • Lash serums that contain prostaglandins

  • Products that contain BAK, parabens, fragrances, alcohols, waxes, formaldehydes, sodium laureth sulfates, or retin A, to name a few

Eye-Safe Beauty Brands

  • Set of three silver and black mascara tubes with a mascara wand, positioned in front of a black box. The box features white text 'ÊYES ARE THE STORY,' and smaller text indicating the mascara is 'eye proof mascara trio set' in French and English.

    Èyes Are The Story

    A pioneer in optocosmetics, Èyes Are The Story embraces safe beauty ingredients, refusing to use the toxic ingredients common in mainstream cosmetics—so your eyes can remain happy and healthy while looking stunning. Designed for those with sensitive eyes and a passion for clean beauty, their products are ophthalmologist-approved and free from harsh ingredients.

    From gentle makeup to nourishing skincare, Èyes Are The Story enhances your natural beauty while prioritizing the comfort and health of your eyes. Perfect for anyone seeking premium quality, safety, and elegance.

  • Separately, a white tube of eyelash serum and an open black mascara wand with black mascara behind black brush strokes.

    Twenty/Twenty Beauty

    Twenty/Twenty Beauty is a revolutionary beauty brand designed by an ophthalmologist to prioritize eye health without compromising on beauty. Their products are thoughtfully formulated to be safe for sensitive eyes and contact lens wearers, while also promoting overall eye wellness.

    With a product range including lash-lengthening mascara, liquid eyeliner, brow gels, and various shades of eye shadow sticks, Twenty/Twenty Beauty focuses on enhancing your natural beauty while protecting and caring for your eyes. Perfect for those seeking a wider variety of gentle, eye-friendly makeup for daily use.

  • A mascara product from 'We Love Eyes' with black packaging, an open wand, and a beige box labeled 'Lashfull Thinking' containing the mascara.

    We Love Eyes

    We Love Eyes is a clean beauty brand dedicated to promoting healthy, happy eyes through safe and effective products. Founded by an optometrist, the brand offers an extensive range of plant-based, cruelty-free solutions designed to gently cleanse and nourish the delicate eye area.

    From everyday makeup removers to gentle lash extension cleansers, We Love Eyes prioritizes eye health while helping you feel refreshed and radiant. Their product range also includes under-eye creams and specially-designed tools & brushes for deeper lid & lash cleansing. Perfect for those who want to maintain good eye hygiene with love and kindness.